OVERVIEW

With extensive experience as a Digital Leader and UX Product Design Director, I create meaningful digital experiences powered by data-driven insights.

My expertise encompasses branding, digital transformation, hybrid exhibition design and Web3 innovation, reflecting a unique blend of creativity, technological and strategic acumen, shaping the visual culture for iconic institutions like Tate and Christie's.

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PROCESS

When tasked with enhancing an existing component, building a new feature, or launching a completely new product, I begin by assessing the current issues, from there, I explore the practical features that will transform it into something better, ultimately creating positive change for the future. A simple but vital process I follow in order to build the right solution, every time.

1—Now

→ INPUTS
• User issues
• Business needs

2—Ideate

• Features
• Enhancements
• Products

3—Later

→ OUTCOMES
• User benefit
• Business Impact
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EDITORIAL

7 Technology Factors Driving Auctions into the Future:

'There is a hybrid approach to art collecting today, with clients engaging both online and in-person.'

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