OVERVIEW

With extensive experience as a digital leader and Product Design Director, I combine hands-on UX/UI expertise with big-picture product vision, leading teams to deliver practical, impactful solutions.

My work spans branding and exhibition design through to digital transformation, AI, and agentic web experiences, bringing together craft, technology and strategy to help shape the digital presence of iconic institutions including Tate and Christie’s.

SPOTLIGHT

For Your Home.

Collaboration with the Decorative Arts Specialists at Christie's to design a revamped online experience for collectors, introducing new features such as a room-specific filtering system and a multi-item, shareable wish-list, aimed at boosting the volume of enquiries.

GO TO GALLERY

PROCESS

Whether I’m improving an existing component, building a new feature, or launching a product from scratch, I start by understanding what’s happening today, where users struggle, what the data shows, and what the business needs. From there, I define the smallest set of practical changes that will meaningfully improve the experience, then iterate towards a solution that’s built to scale and measurable in the real world. It’s a simple, disciplined process that helps me build the right thing, every time.

1—Now

→ INPUTS

• User issues

• Business needs

2—Ideate

• Features

• Enhancements

• Products

3—Later

→ OUTCOMES

• User benefit

• Business Impact

EDITORIAL

7 Technology Factors Driving Auctions into the Future:

'There is a hybrid approach to art collecting today, with clients engaging both online and in-person.'

GO TO NEW