OVERVIEW

With extensive experience as a Digital Leader and UX Product Design Director, I create meaningful digital experiences powered by data-driven insights.

My expertise encompasses branding, digital transformation, hybrid exhibition design and Web3 innovation, reflecting a unique blend of creativity, technological and strategic acumen, shaping the visual culture for iconic institutions like Tate and Christie's.

SPOTLIGHT

For Your Home.

Collaboration with the Decorative Arts Specialists at Christie's to design a revamped online experience for collectors, introducing new features such as a room-specific filtering system and a multi-item, shareable wish-list, aimed at boosting the volume of enquiries.

GO TO GALLERY

PROCESS

When tasked with enhancing an existing component, building a new feature, or launching a completely new product, I begin by assessing the current issues, from there, I explore the practical features that will transform it into something better, ultimately creating positive change for the future. A simple but vital process I follow in order to build the right solution, every time.

1—Now

→ INPUTS

• User issues

• Business needs

2—Ideate

• Features

• Enhancements

• Products

3—Later

→ OUTCOMES

• User benefit

• Business Impact

EDITORIAL

7 Technology Factors Driving Auctions into the Future:

'There is a hybrid approach to art collecting today, with clients engaging both online and in-person.'