ABOUT

I'm an award-winning Design Director, specialising in user-outcome product design and direction. I have a vast experience that covers the strategic use of web3, augmented reality and artificial intelligence technologies to drive digital transformation in the fine art, design, and luxury sectors.

My previous roles include Creative Director at Christie’s, Design Lead at Tate and Design Manager for the Whitechapel Gallery.

APPROACH

I thrive in an agile environment, focused on user-centric and data-driven insights. I enjoy handling a range of tasks, from creative ideation and story mapping through to long-term integration and scaling solutions.

My approach is built around an iterative cycle of discovery, design, delivery, deployment and measurement, all underpinned by an Insight—Design—Learn loop.

I collaborate closely with designers, art directors, developers, product owners and leadership, whilst retaining a focus on aligning meaningful and impactful experiences with tangible, data-driven business goals.

PROCESS

→ User Research
→ Insights & Analytics
→ Personas & Stories
→ Goals & Impacts
→ Define OKRs

→ Ideate solutions
→ Wireframe & Prototype
→ Usability Testing
→ Iterate design
→ Finalise Specs

→ Translate to Code
→ Responsive checks
→ WCAG compliant
→ Code review
→ Test and test again

→ Documentation
→ Approvals
→ Deploy & Hyper-care
→ Measurement
→ Review & iterate

AWARDS

CONTACT

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