An experienced digital design director specialising in user-outcome product design & direction, utilising web3, augmented reality and artificial intelligence technologies to drive digital transformation in the design, arts and luxury sectors.
Formerly Creative Director at Christie's, Design Lead at Tate and Design Manager for the Whitechapel Gallery, I'm dedicated to elevating digital-hybrid experiences — crafting captivating online interactions that harmoniously integrate with immersive, luxury in-person events.
My design approach thrives in a fast, start-up like environment, focused on user-centric and data-driven principles. I employ a flexible methodology, capable of handling a range of tasks simultaneously, from product ideation to long-term integration planning.
My strategy is built around an iterative cycle of discovery, design, delivery, deployment and measurement, all underpinned by an Insight—Design—Learn loop.
Embracing agile methodologies, and positive disruption, I strike a balance between quality and speed, continuously iterating for fast improvements. Collaborating closely with creators, developers, product owners and leadership, I focus on aligning meaningful and impactful experiences (off and online) with tangible business goals.
