I thrive in agile environments, using user-centred and data-led insight to shape decisions and drive outcomes. I enjoy the full span of product work; from early ideation, journey mapping and narrative building through to integration, optimisation and scaling.
My approach is grounded in an iterative cycle of discovery, design, delivery, deployment and measurement, underpinned by an “Insight—Design—Learn” loop.
I work closely with designers, art directors, engineers, product owners and senior leadership to align meaningful, high-quality experiences with clear commercial goals, measurable performance, and long-term product value.